Endorsement Queen Kajol?

It's a branded war. Kareena Kapoor and Katrina Kaif have earned reams of newsprint over their fancy fees for topline endorsements.
But even as tabloid tattle continues, one contender has stealthily pipped them to the winning post! Case in point: Kajol. Washing machines, a probiotic drink, toffees, soups, face creams and… more, have benefitted from Kajol's cajoling ways to loosen those purse strings and spring open those wallets.
Reportedly, Kajol will now coax buyers to opt for a topline washing powder too. Rivals, meanwhile, are frothing at the mouth…