Honda Jazz X launched in India with a price tag of Rs. 7.35 lac

HSCI (Honda Siel Cars India) has unveiled updated version of Honda Jazz, named as Honda Jazz X Grade. Despite many news agencies and surveys have put Jazz top on the chart for it’s sporty design and lean and meaner looks, and intelligent mechanics, Honda Jazz has not been able to attract Indian customers in compact cars segment.

According to experts, Honda Jazz lags behind only due to huge price tag among other compact cars, moreover, people who’re seeking luxury cars or may be ready to pay more, are not opting for Honda Jazz, only because, Honda Jazz misses out luxury signatures like alloy wheel and elegant interior.

However, this time Honda Siel Cars India has come up with Jazz X Grade, which not only is loaded with best of the interior and interior design, but also have alloy wheels and many other added features. At the launch function, Marketing Director of HSCI, Mr. Natsume confirmed that they have kept in mind Indian customer demands and Jazz X Grade launch proves Honda commitment to Indian customers.

Now Honda Jazz X Grade will have much needed height adjustment function for driver seat, alloy wheels, music system with USB port, and most attractive of all, trendy and updated interior. Jazz X Grade design and features really proves to be a value for money, unlike Jazz, which upset customers on many front. India customers will hopefully respond positively as company has bring in everything Indian customer is looking for in any compact car and that is, comfort, style, elegance, sensibility, power mechanics and fuel efficiency.

But much to dismay, Honda has not been able to understand Indian customer price sensitivity mannerism. Since the launch of Honda Jazz, customers were complaining about the high prices in comparison to other cars in compact cars segment. And again, Honda is unable to make any difference to price tag, eventually Honda Jazz X Grade could cost you around Rs. 7.35 Lakhs, that means it will be more costlier.

Well, it would be immature to make any statements or predictions, because, who knows, Honda might have better marketing strategy this time or maybe Indian customers will be willing to pay such a huge amount for Honda Jazz X Grade? Nevertheless, Jazz X Grade awesome design and added features has really made car better than the rest.